Image: Birgit Arens-Dürr / IHK Offenbach am Main
Image: Birgit Arens-Dürr / IHK Offenbach am Main

IHK Offenbach am Main

Design to Business

At the annual conference “Design to Business” initiative of the IHK Offenbach am Main and IHK Hessen Innovative design and digitization came together.

Is design increasingly falling victim to economic aspects in the product development process? Hessen’s Minister for Economic Affairs had an unequivocal answer: “Design is an economic factor”. As patron of the hesswide “Design to Business” initiative of the IHK (Chamber of Commerce and Industry) Offenbach am Main and IHK Hessen Innovative, Tarek Al-Wazir opened the annual conference in November.

Around 150 entrepreneurs, designers and experts from science and research came to the Autowerk Rhein-Main in Rüsselsheim to compare notes on “Design and Digitization” and in particular on current trends in products and business models. IHK vice president Kirsten Schoder-Steinmüller stressed the growing importance of well-functioning interfaces between engineers, computer scientists and designers. In an accompanying exhibition, students at the Offenbach University of Art and Design showcased design and product concepts. This is how design gets into business. Visit our joint stand at the W3+ FAIR in Wetzlar!

 

Additional Information:

www.design-to-business.de